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Whiteboard Selling

Boring slide driven sales presentations are not efficient, so on the constant quest to improve this IBM uses Whiteboard selling as tool to engage the audience. The seller literally paints the story and vision tailored to the customers situation and needs. Developing a whiteboard is quite an undertaking. The steps now have been outlined in a new book:
Whiteboard Selling: Empowering Sales Through Visuals

Together with The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand you will have a better toolset for your sales pitches. Now go and practise!

Posted by on 05 December 2012 | Comments (0) | categories: Business


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