Usability - Productivity - Business - The web - Singapore & Twins

Carrots and Sticks

My friend Michael Sampson reports back from the Salesforce " Dreamforce" conference. In tune with his latest book he enlightens us about user adoption. John McGuigan of Fiberlinks Communication presented The Cardinal Rules of User Adoption:

I absolutely agree that utility trumps any carrot or stick. If a tool helps you to " be more efficient in what you do every day" (Incidentially the Lotus motto) you won't need external motivators but rather traffic management to handle the user rush. A good example are mobile devices. Hardly any organization needs to advertise the use of a smartphone internally. Users want them, want them badly since their perceived advantages are obvious.

Posted by on 29 April 2010 | Comments (0) | categories: Software


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