Usability - Productivity - Business - The web - Singapore & Twins

CRM & Sales Tracking

IBM is ditching Siebel CRM in favour of SugarCRM. Cloud based CRM was made popular by Salesforce while Zoho wants a share of the pie too.
All to often CRM offers or is used as sales force automation tool, which it is not (only). But what makes a good CRM? It needs to provide access to anything that relates to a customer. Doh - that's what the name claims.
Wide view of customer relationship management
In larger organisations CRM typically is understood very narrowly as sales tracking tool, the broader definition as outlined above gets covered by a combination of Portal on the front (a.k.a glass level) and master data management ( MDM). Smaller organisations don't have that luxury. There an integrated system makes most sense.
Now guess on what platform those have been built. A little selection (in no specific order and not complete): As usual YMMV

Posted by on 05 May 2013 | Comments (0) | categories: Singapore


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